Marketing & HR
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Mrs. test
Program Coordinator
Marketing & HR
Experience: 6 Years
The Marketing & HR programme is designed to prepare students for roles that combine people management, organizational insight, communication, and business strategy in dynamic workplaces.
Students gain a strong foundation in human resource practices, talent management, consumer behavior, market understanding, and organizational development. The programme emphasizes both managerial competence and practical exposure to workplace realities.
Through interactive learning and professional focus, students build the skills required for successful careers in marketing, human resource management, and people-driven business environments.
Vision
To be a center of excellence in marketing and human resource education, empowering students with skills for effective people management, market understanding, and business growth.
Mission
- To provide quality education and practical training in marketing and human resource practices.
- To develop competent professionals with expertise in people management, communication, and business engagement.
- To promote research, innovation, and interdisciplinary collaboration in management and organizational development.
- To strengthen industry-academia interaction and encourage entrepreneurship, service excellence, and career growth.
- To instill ethical values, professionalism, and lifelong learning among students.
Research Areas
- Consumer behavior, brand management, and market research.
- Human resource planning, talent development, and workplace culture.
- Sales strategy, service excellence, and customer engagement.
- Organizational behavior, leadership, and employee development.
- Business analytics, performance measurement, and strategic growth.
- Applied research in management practices and professional development.